storybrand website examples This is a topic that many people are looking for. stokely-carmichael.com is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, stokely-carmichael.com would like to introduce to you Why Your Website Isn't Working – YouTube. Following along are instructions in the video below:
“Do you create an effective header for your website. A header is you know i i just use the word header. But really it s a headline. If you look a newspaper.
A folded newspaper say you re buying a cup of coffee at starbucks you looked down at the new york times. There s gonna be one big bold headline that headline entices you to buy the paper and so when you actually go to a website. The header of the website. The headline.
The website entices you to keep reading the rest of the website. It entices you to buy the product and so one if you don t have a header on your website you need to if i m looking at your website. And i see just a bunch of text that s too heavy the text is too small i don t know what s in it for me i m encountering 3000. Commercial messages today chances are i m not even going to read that paragraph.
But a header will cause me to move forward. So one you need a header second. What should it say well one it can go a couple different directions. But it should absolutely offer the customer something you can offer the customer a savings and money you can offer a customer a savings in frustration.
You can offer a customer again that is a gain in money or a gain in feeling. A gain and losing way to gain in something whatever it is it should be incredibly tangible. I should know exactly what it is in other words you should not be cute or clever in your headline right so you look at the new york times and the new york times. Says you know the president signs tax reform that will grow the middle class.
That s clear right i know what that is president signed tax reform that will grow the middle class. What it doesn t say is power plays economic games. I don t know what power plays economic games. Mean.
And i m telling you you know story brain client after server and client. They ll do that nonsense they ll give us some cuter clever thing you know your customers aren t you know your customers don t call you and say hey will you give me a riddle that will i can do over dinner that will help me know what you offer as a company. Because i really like riddles. No customers doing that so why would you give them a riddle in your header.
Don t do it don t be cute or clever leave that to john steinbeck who by the way was not cute or clever. He was always clear that s how he won the pulitzer prize and the nobel prize actually i don t know if he won the pilcher i know everyone the nobel prize. Don t quote me but it was clear so was hemingway clarity is people who are you re clear. We think they re geniuses.
Because we actually like the pleasure of understanding them. So you want to be super super clear in your header. Okay. Here s the simple tip for you when i go to your website and i pull it up on my screen above the fold.
And that is everything that s available to view on my laptop can i read a header that is crystal clear. And i know if i do business with you i get this if i do business with you i get this if if it s not you re losing money and you want to create a better header for your website. The key to a great header be clear alright good look you ” ..
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Don talks about how to ensure that your website sells more of what you offer. Stop wasting money on a website that doesn t work!
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